ONE WHISKY.
200 YEARS.
MANY OPINIONS.

Islay's largest single malt scotch whisky is celebrating its 200th anniversary as the world's most richly-flavoured Scotch whisky. Laphroaig's story is now a legendary one, but can be told with one delicate sip. A whisky that will not, nor cannot, be anything but itself. It is a memorable whisky that speaks huge volumes about the people who make and drink it. The influence of the Isle of Islay from which it comes, and the sea that surrounds it, makes Laphroaig truly unforgettable and inspires conversation among those that sip it.

So smarten up, put on your best attire and join us in celebrating Laphroaig's 200th year of award-winning whisky. In honour, the brand is continuing its popular and brutally honest "Opinions Welcome" campaign, which showcases it as a brand that divides opinions across the globe. In a thoroughly entertaining new video, it features a selection of locals from the distillery's home on the Isle of Islay (Scotland) and their candid opinions on what Laphroaig tastes like to them personally. The locals' wonderful remarks and opinions had us chuckling, covering everything from 'haddock' to 'the back of a dog's paw'. Out of all the peated malts from Islay, it is Laphroaig that attracts the most extreme reactions as shown in the video.

What's clear is that Laphroaig is a complex beastie, and as such has divided opinions since 1815. If you love it, or hate it, you will certainly not be alone. And why, after 200 years, would Laphroaig have it any other way? We can all agree that there's nothing worse than drinking a whisky that doesn't make its mark. Laphroaig says hello, waves goodbye and is never forgettable.

It is also the only whisky to carry the Royal Warrant of the Prince of Wales, which was awarded in person during a visit to the distillery in 1994. Laphroaig is reportedly The Prince's favourite Scotch whisky.

Opinions Welcome is an open-armed invitation to all people across the web to express their true feelings and in no uncertain terms. As Mark Twain once said, 'the public is the only critic whose opinion is worth anything at all.' Laphroaig want you to be candid, honest, and more importantly, truly creative in your opinion.

So if you haven't already voiced your opinion, what are you waiting for? Take a look at the "Opinions Welcome" site to see what people really think about the world's best-selling Islay malt whisky and in a few clicks, you can custom design and submit your opinion, or simply use the hashtag #OpinionsWelcome to share your genuine opinion with the world.

So let's raise a glass to Laphroaig! Share your opinions and celebrate 200 years of this truly unforgettable and timeless whisky!

www.laphroaig.com/Opinions, @Laphroaig
#OpinionsWelcome
Video Youtube: https://youtu.be/m8Isiyu5FTc
Find out more about Laphroaig’s 200 Year Anniversary here: https://www.laphroaig.com/
 www.whiskynorden.se #OpinionsWelcome